Seeking to involve the general public in its effort to create awareness over green issues, the environment ministry has decided to 'crowd source' ideas or creative inputs for its 'official' advertisements. Official advertisement of the ministry will now be based on ideas of the common man or experts from outside the government.
The ministry had successfully experimented with 'crowd sourcing' while bringing out an advertisement in newspapers across the country on the occasion of the 'World Day to Combat Desertification' on June 17.
The experiment was in tune with environment minister Prakash Javadekar's announcement on the 'World Environment Day' on June 5 when he promised to take several measures to end 'officialdom' in his ministry and promote decision-making with public involvement.
In line with the promise, the ministry had for the first time sought direct public participation in creating 'official' advertisement for any such event and invited entries ahead of the 'World Day to Combat Desertification'. The ministry selected from the entries and brought this out as advertisements in newspapers on Tuesday.
Officials said similar entries in the form of concept along with painting /designs/ captions will be crowd sourced in future for other occasions. "The best entry/entries will be used to develop communication product like advertisement/poster," said an official.
The ministry also decided that the winner of the best entry will be invited for the event and his\her contribution will be suitably recognized. The government will, while inviting the entries, come out with all details of the event for which it intends to crowd source the ideas.
"The ministry will, however, reserve the right to make changes as deemed fit in the original concept\design for development of the final communication product," said the official.
He said the changes would, at the most, be in the form of putting up pictures of Prime Minister and environment minister or any other minister on the final product.
Friday, June 20, 2014
Agra bans plastic bags to curb pollution..............
With an aim to curb the rising pollution in Yamuna, the Agra district administration has decided to strictly implement the ban on use of polythene in the city. For the same cause, the municipal authorities have been asked to place barricades at Yamuna ghats to resist locals for throwing garbage and polythene into the river.
In December 2012, the Lucknow bench of the Allahabad high court ordered the state government to impose a ban on plastic bags across the state.
Heading a meeting of senior administrative and municipal authorities on Thursday, divisional commissioner Pradeep Bhatnagar instructed the officials to place an immediate ban on the use of polythene below 40 microns in the town.
Special measures have been directed to the civic body regarding the use and sale of plastic and polythene bags near Taj Trapezium zone. Orders were also passed to place wastepaper bins near the bathing ghats for people to deposit polythene bags and other waste.
"The polythene nuisance has to be curbed as it was a major source of pollution in the city. Not only are the bags an eyesore, but their use is proving a major hurdle to clean up the city," said Bhatnagar.
GC Upadhyay, a senior citizen and an environmentalist, said that the residents of Agra must rise against the use of polythene. People have to change their mindsets and life-styles and continue to pressure government agencies to implement the law.
Agra produces more than 1,000 tonnes of waste daily. The Agra Municipal Corporation has so far been able to process only around 500 tonnes through various recycling ways.
The Recycled Plastics Manufacture and Usage Rules 1999, several directives of the Supreme Court and the notifications of the ministry of environment and forests, ban the use of polythene bags under 20 microns.
In December 2012, the Lucknow bench of the Allahabad high court ordered the state government to impose a ban on plastic bags across the state.
Heading a meeting of senior administrative and municipal authorities on Thursday, divisional commissioner Pradeep Bhatnagar instructed the officials to place an immediate ban on the use of polythene below 40 microns in the town.
Special measures have been directed to the civic body regarding the use and sale of plastic and polythene bags near Taj Trapezium zone. Orders were also passed to place wastepaper bins near the bathing ghats for people to deposit polythene bags and other waste.
"The polythene nuisance has to be curbed as it was a major source of pollution in the city. Not only are the bags an eyesore, but their use is proving a major hurdle to clean up the city," said Bhatnagar.
GC Upadhyay, a senior citizen and an environmentalist, said that the residents of Agra must rise against the use of polythene. People have to change their mindsets and life-styles and continue to pressure government agencies to implement the law.
Agra produces more than 1,000 tonnes of waste daily. The Agra Municipal Corporation has so far been able to process only around 500 tonnes through various recycling ways.
The Recycled Plastics Manufacture and Usage Rules 1999, several directives of the Supreme Court and the notifications of the ministry of environment and forests, ban the use of polythene bags under 20 microns.
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